Jessica Huie MBE, Founder of The Purpose Academy, is an entrepreneur and the Author of PURPOSE published by Hay House. Jessica enjoyed a glittering career as a journalist and publicist and has worked with some of the world’s best known stars and business people, including Samuel L. Jackson, Simon Cowell, Kelly Rowland & Duchess of Sussex Meghan Markle. Jessica founded and ran influential boutique agency JHPR for ten years.

In 2006 Jessica launched Color Blind Cards, a multi-award winning multicultural greeting card company which drove an early conversation around the importance of ethnic representation in retail and became the first independent brand to secure a high-street presence for black cards in the UK. The brand went on to secure distribution in the US and South Africa.

Jessica grew up in a council estate, was expelled from school with four GCSEs aged fifteen and became a mother aged seventeen.

Labelled one of Britain’s Most Inspiring Entrepreneurs by the Evening Standard. In 2014 Jessica was honoured with an MBE for services to entrepreneurship.

In 2016, when Jessica’s father was diagnosed with terminal cancer, for the first time in her life she stopped doing and became present. Her first book, PURPOSE, and transformation evolved from the profound space between life and death in which she found herself as a carer for her beloved father. 

In Purpose, Jessica invites us to reconnect with who we are beneath the layers of roles, titles and belief systems. Our experiences and social conditioning determine the narratives we hold about ourselves and our lives, and in an era where so many of us define our identity by the title on our business card, Jessica promises that “stripped back is where we meet ourselves.”

Passionate about challenging the ideologies which we hold around success, Jessica has shared the insights from the awakening from which PURPOSE evolved, everywhere from corporations such as Google, EY, Grant Thornton, Virgin Media and Credit Suisse, to community projects, schools and charities.